WEBSITE MARKETING & BRANDING

10 Practical Tips for Rebranding Your Website

The marketplace is constantly evolving, and organizations continuously adapt their brands to stay relevant. Rebranding can be a transitionary process. Sometimes a small evolution, a refresh is all that is needed to rejuvenate a brand. However, when the rebranding of your organization includes a name change, there are practical things that should be done to ensure a seamless transition and reduce the impact on your site’s traffic and SEO rankings.

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BRANDING

Maximizing Brand Value

Maintaining a strong corporate brand is like caring for a car—it requires regular care to keep it in good running condition. If you skip scheduled maintenance checks, your car may need extensive repairs. In the B2B marketplace, for your organization’s brand to perform at a level that maximizes the value, your brand strategy should be proactively evaluated to ensure that it is relevant.

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MARKET STRATEGIES

Today's Customer Decision Journey

Organizations in both the B2B and B2C space invest a lot of energies into creating a marketing strategy that supports the various stages of their buyer’s decision making journey. It is vital to know what your customer is experiencing along the entire continuum to align your sales and marketing interactions and convert customers to energized customer advocates.

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MARKET SEGMENTATION

What You Need to Know About the Millennial Generation

Understanding what drives consumers, their lifestyle and purchasing decisions is a continuous challenge for marketers and researchers. One of the largest demographic groups, the Millennial Generation (also known as Generation Y) is rapidly surpassing Baby Boomers in spending power. By 2030, Millennials are projected to makeup half of the U.S. workforce.

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BRANDING

Four Ways to Re-humanize Your Brand

Today’s marketing and sales environment has gotten less human. Customers and potential customers are Web savvy and use multiple channels to research your organization and your competitors online before deciding to interact with your brand. While technology has certainly impacted how we do business, it has not changed the fact that people buy from people they like and trust. By re-humanizing your marketing, you can gain a distinct advantage over the competition and reach new customers to help grow your business.

 

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