Realogy Selects Snap21’s Technology For Participation In 5th Annual 'FWD' Innovation Summit

Realogy Holdings Corp. today announced the selection of Snap21 as 1 of 15 emerging technology companies, which will compete in front of a live audience for the right to be named the most innovative technology product or service designed for the real estate industry. The competition will take place at the 5th annual Realogy FWD Innovation Summit (#RealogyFWD) on Friday, Sept. 8, 2017. The event will be at the Microsoft Technology Center – New York City, NY located in Times Square

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10 Practical Tips for Rebranding Your Website

The marketplace is constantly evolving, and organizations continuously adapt their brands to stay relevant. Rebranding can be a transitionary process. Sometimes a small evolution, a refresh is all that is needed to rejuvenate a brand. However, when the rebranding of your organization includes a name change, there are practical things that should be done to ensure a seamless transition and reduce the impact on your site’s traffic and SEO rankings.

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Maximizing Brand Value

Maintaining a strong corporate brand is like caring for a car—it requires regular care to keep it in good running condition. If you skip scheduled maintenance checks, your car may need extensive repairs. In the B2B marketplace, for your organization’s brand to perform at a level that maximizes the value, your brand strategy should be proactively evaluated to ensure that it is relevant.

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Today's Customer Decision Journey

Organizations in both the B2B and B2C space invest a lot of energies into creating a marketing strategy that supports the various stages of their buyer’s decision making journey. It is vital to know what your customer is experiencing along the entire continuum to align your sales and marketing interactions and convert customers to energized customer advocates.

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What You Need to Know About the Millennial Generation

Understanding what drives consumers, their lifestyle and purchasing decisions is a continuous challenge for marketers and researchers. One of the largest demographic groups, the Millennial Generation (also known as Generation Y) is rapidly surpassing Baby Boomers in spending power. By 2030, Millennials are projected to makeup half of the U.S. workforce.

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