The marketplace is constantly evolving, and organizations continuously adapt their brands to stay relevant. Rebranding can be a transitionary process. Sometimes a small evolution, a refresh is all that is needed to rejuvenate a brand. However, when the rebranding of your organization includes a name change, there are practical things that should be done to ensure a seamless transition and reduce the impact on your site’s traffic and SEO rankings.
WEBSITE MARKETING & BRANDING