Branding and imagery are important for any business. But, when an established Naperville dental practice decided to expand their service offerings, change the practice name and location, they turned to Comply to help them meet their multiple marketing communication challenges.
It was important to establish a friendly, yet professional brand to attract and welcome new patients, foster patient loyalty and referrals, and strengthen their local affinity and niche in the Naperville and Aurora communities.
Working together, Comply first developed a solid marketing strategy to act as a roadmap for the transition and promotion the practice. Drawing on the inspiration of their new location, Comply’s team of designers developed a contemporary identity that was applied to the new stationary system to reflect the approachable personality of the practice and intangible quality of their dentistry.
Next Comply fine-tuned the practice tone of voice to portray an image that is informative, professional and customer-focused. Because patients are online now more than ever, the new brand visuals and voice were incorporated into a user-friendly website that communicated quality customer care, a level of reassurance, and prompted patients to make an appointment.
The brand positioning and awareness campaign helped promote the English Rows Dental Group new name, location and expanded service offerings to the local marketplace. The campaign messaging continues to reinforce of the dental group’s progressive quality of care. The increased community awareness resulted in increased customer referrals and the realization of new patients.