Midtronics, a leading provider of vehicle battery testing and management products, is constantly improving technology to benefit their customers. In fact, Midtronics was recently honored as Chicago’s most innovative company, recognized for its highest-rated portfolio of patents granted in 2013 based on key criteria including uniqueness of the idea and likelihood for product development.
Comply has partnered with Midtronics on a wide range of projects that have varied in scope and intent—from the design of product brochures, to interactive education tools, to proof-of-concept presentations and bringing the concepts to fruition.
As Midtronics continues their impressive growth and success in worldwide transportation and stationary power markets, Comply is dedicated to support the success of Midtronics now and in the years ahead.
RFID-BMIS Offering—Recognizing an industry need for a comprehensive battery information system, the Midtronics team saw an opportunity to create a two-fold offering: 1) Develop and utilize new product technology, and 2) Integrate with analyzers and a customizable web-based reporting service.
PHASE ONE: To test demand with prospective customers, Comply developed an interactive RFID/BMIS proof-of-concept presentation. Designed to be self-directed or sales team guided, the two-part demo was unveiled at the Automotive Aftermarket Products Expo. The RFID section explained the overall value proposition and the BMIS section gave an under the hood look at the database system and reporting interface.
PHASE TWO: Comply was an intergral partner for the front-end design and interactive development of the BMIS reporting website. The dynamic site included a login page and over 20 reporting pages for multiple audiences with varied permission levels.
Product Brochures—Comply designed brochure templates to showcase product features and benefits while providing specification information within a clean page layout and approachable chart architecture.
Battery Life Cycle Presentation—This educational tool was developed with animated illustrations to identify critical quality checkpoints in a battery's life cycle.
Trade Show Displays—To promote Midtronics’ battery diagnostic products and partnerships with Advance Auto Parts and NASCAR, Comply created stand out banners with visually appealing graphics.