Comply first partnered with Trident University International (TUI), a leader in delivering exceptional online educational experience to its students, on the development of a brand book to help guide all communications in delivering a consistent brand message. When the university was looking to expand their outreach to adult learners in the corporate and government sectors, Comply was uniquely positioned to help TUI meet their new student acquisition goals with extensive experience in educational B2B marketing.
In today’s workplace, one of the biggest organizational challenges is preparing the next generation of core talent for leadership. After research, discovery and strategy sessions with TUI's marketing and sales teams, Comply created a distinct B2B visual identity and voice that paralleled the B2C brand and communicated the benefits of TUI’s Outreach & Partnerships.
To align with the "Minds at Work" B2C tagline, Comply recommended using a complementary positioning statement, "Leading Minds" to represent the inherent value and benefits of TUI’s innovative learning platform and academic programs to potential partner organizations and their employees.
A secondary brand color palette and visual style was established and successfully applied to an overview brochure, presentation folder, program inserts and PowerPoint deck for the sales team to begin their outreach initiatives.
PPT Sales Presentation
For their sales teams to go-to-market, TUI required a B2B PowerPoint presentation for face-to-face meetings with HR and Training/Learning Directors. Comply was instrumental in the development of the sales presentation script and critical content, in addition to creating and applying the new O&P brand aesthetics.The primary message—TUI offers learning solutions that meet today’s most critical organizational challenges and develops leaders who are critical thinkers to navigate future change.
B2B Overview Brochure
An eight-page overview brochure was needed to reinforce TUI’s unique value proposition and support the sales presentation. Comply designed the brochure to illustrate TUI’s unique learning model and communicate the benefits of their committed, connected learning community.
Presentation Tool Kit
Comply established a sales collateral system for the O&P sales team that included a presentation folder and two-sided inserts to highlight the various degree program offerings within TUI’s four colleges—Business Administration, Health Sciences, Information Systems and Education. The project scope was expanded to include an insert that explained the service benefits of Trident's Career Advising and Development Center.