With extensive experience in the higher-education market, Comply was uniquely qualified to help Prince Institute—A Stenograph School achieve their goal of increasing on campus and online student enrollment within the professional studies vertical.
THE STRATEGIC USE OF EBOOKS
To promote Prince Institute's programs and generate inquiries, Comply developed and published a series of three ebooks that provided in-depth information about alternative career paths and highlighted the rewards of learning the unique skills sets used in court reporting and captioning.
The primary focus of these content-rich publications was to encourage self-exploration and higher-education—
Work/Life Balance … Seriously? is a practical guide that identifies work/life motivators, discusses different flexstyle strategies, addresses life priorities, and introduces career paths that can offer flexibility and job customization.
Tomorrow’s Workforce addresses the various and unique generational drivers that make up the workplace. Focus is placed on the untapped potential of those born after 1995 and the differences of this group from previous generations.
Anywhere, Anytime Online Education addresses how technology has re-invented learning. The convenient e-book is filled with practical preparation advice and reference links to help students determine their right education choice.
Each publication was promoted on the Prince website and social networks, in digital display ads, through special Facebook offers and email broadcasts, and at campus events.
Rotating the promotion of the three ebooks proved to be powerful tool that generated high-quality leads and conversions.