Keller Center for Corporate Learning of DeVry University (KCCL) is a leading provider of career-oriented education and training solutions for corporate, government and military organizations. Comply collaborated with KCCL on the development and execution of a B2B corporate outreach campaign. Flexibility and adaptability to address the varied audiences was an inherent challenge.
Today’s global marketplace has highlighted the value of multicultural influences, skills and perspectives. The Summer Olympics provided a unique opportunity to rally behind the public’s anticipation of the games and align with its purpose—to link sport with diverse cultures and education. The overarching theme, “Diversity of Thought” communicated KCCL’s drive to help organizations develop education and training methods that enhance workforce talent to achieve a competitive advantage.
Because the integration of beliefs and knowledge are often an organic process, it seemed natural to convey this with imagery. Through the conceptual integration of messaging and graphics, Comply created a unique, brand appropriate campaign that spoke to KCCL’s defined consumer groups.