Acresso had strong brand recognition in the licensing technology and Installation space. This equity, combined with their penetration within the software industry, demonstrated their ability to create best-of-breed solutions.
Embedded software applications for High-Tech Device Manufacturers (HTDMs) was identified as a growth opportunity. However, Acresso's market recognition and share was small for license and entitlement management.
To gain market credibility, Comply developed a lead generation campaign to introduce Acresso's FLEXnet Suite of solutions. The target audience was North American HTDMs in four vertical markets—Industrial Automation, Telecom Equipment, Test and Measurement, and Medical Devices.
The "Agility to Compete" campaign was launched with high-impact, dimensional mailers that articullated the benefits of the FLEXnet Suite.
To increase response rates, subsequent marketing touches followed the introductory mailer including digital banner ads and email/invites to Q&A webinars.
The integrated campaign promoted the FLEXnet Suite value proposition enabling HTDMs to effectively counter the effects of hardware commoditization. The unified communications increased brand awareness and generated leads for face-to-face appointments.