Prince Institute—A Stenograph School faced several rapidly evolving challenges. To succeed as a distinctive niche segment in today’s increasing competitive higher education environment, proactive stakeholders realized that conventional outreach strategies were no longer sufficient.
Engagement marketing was needed to increase Web traffic and grow self-generated inquiries. Prince goals and communication objectives were established:
With limited internal marketing staff and resources, meeting these objectives seemed challenging. By partnering with Comply, Prince Institute was able to harness new technology-based tools, leverage social media channels, and utilize marketing analytics to optimize their recruitment and strategies.
Effective positioning within higher education requires a long-term proposition and a unified team of people who can make it happen. Comply established a credible process with built-in, continuous involvement of Prince’s stakeholders.
The promise of strengthening Prince Institute’s brand while also providing the school with viable prospects for enhancing its external recognition as an exemplary professional studies institution is being realized: