Capgemini brings deep industry experience, innovative service offerings and next generation global delivery to serve the financial services industry. Capgemini collaborates with leading banks, insurers and capital market companies to deliver business and IT solutions and thought leadership to create tangible value.
At the end of each year, Capgemini produces the annual World Wealth Reports to support their business solutions. With the changing roles of channels and increasing commoditization, the focus of the 2014 World Retail Banking report was operational efficiency, balancing branch and digital channels, and the influence of "Millennials" who are driving social business expectations.
Comply was brought in for visual concept development, art direction and image creation for the 2014 World Retail Banking Report, conveying and supporting two primary themes—customer experience and social media.
Following global brand guidelines, Comply provided multiple cover and inside image concepts relevant to the report content and demographics. Approved iconography was incorporated to tie the cover and inside page graphics together and provide consistentancy with Capgemini's other initiatives.
Further engagement was requested to support the report's online promotional needs. Capgemini asked Comply to create a set of twelve banner ads to drive to audience responses—event attendance registration and the download of the 2014 WRBR report.