DeVry University’s Keller Graduate School of Management recognized that the demand for project management skills were growing at an unprecedented speed in today’s global marketplace. Being one of only 13 universities in the U.S. to have earned accreditation by Project Management Institute's (PMI) Global Accreditation Center (GAC), the school hired Comply to promote its well-respected curriculum to prospective students.
Unique Combination of Positioning and Design
Comply’s process began with the development of a creative marketing brief. Growth potential and target audiences were identified. Conceptual outlines and project scope were established. Collaboration became an easy part of the process with a client who had a working knowledge of the communications industry. The PMmix platform was created to maximize Keller’s primary benefit drivers—credibility and flexibility. Outreach messaging emphasized practitioner-based faculty, industry tailored course work, and its onsite, online or a “mix” of both offerings.