Trident University International (TUI) is a 100% online institution that is devoted to providing quality doctoral, graduate and undergraduate degree programs. TUI is focused on delivering a premier curriculum paired within a very competitive tuition structure.
In recent years, the institution had experienced considerable management change. To bring a collective focus to their mission and student promise, extensive research was initiated to uncover and champion the essence of TUI's core values and reignite the school's passion and pride.
Operating under a unique pedagogy based on promoting critical thinking, clear communication and problem solving, a new brand tagline "Minds at Work" was developed for the TUI positioning statement. Comply talent was then leveraged to create a brand book that communicated the strategic platform, visual and verbal attributes of Trident University.
Understanding the thinking that moved the brand development forward, Comply designed a cohesive storyline, "We are Trident" that incorporated empowering "We …" statements to encourage ownership and accountability and help stakeholders recognize the value of stewarding the TUI brand. The 20-page brand book content was refined to align with the creative direction of internal teams. The image dominant layout repurposed available client provided photography while integrating new information diagrams and icons.
The new brand book gives context for maintaining the university's brand integrity and their belief that the best learning outcomes are based on dedicated professors who prepare curious minds for a lifetime of leadership and service to their communitites.
The new TUI brand book was well received by the school's management, faculty and staff. It is an important guide for everything that is done, said, printed and broadcast.