Magnet-Schultz of America (MSA) has been a leading innovator and manufacturer of electromagnetic devices since 1955. With increased competition and commoditization within the global manufacturing arena, MSA looked to elevate their position in the marketplace.
Communications required a directional shift to leverage MSA's passion for thinking beyond solutions and innovative approach to custom engineering and specialty manufacturing.
Comply’s "Collaborative Innovation" repositioning was launched to internal and external audiences. The brand's refresh continues to gain traction and reach across all communication channels.
The research, discovery and presentation of MSA’s value-add has impacted business from multiple perspectives. Site traffic and customer conversions are steadily on the rise. Current and prospective customers continue to provide positive feedback on MSA's enhanced website and collaborative relationship experience.